md-ad is a crowdsourcing platform which virtually hosts community initiatives that formed as a result of COVID-19. In this platform, md-ad aims to connect the founders of these initiatives to potential supporters.
مدد هي منصة للتعهيد الجماعي تهدف إلى جمع المبادرات المجتمعية والخيرية من قبل اصحاب المبادرات التي نشأت نتيجة فيروس كورونا المستجد. من خلال مدد، يستطيع أصحاب المبادرات أن يصلوا إلى أكبر عدد من الداعمين لأفكارهم ومشاريعهم.
Never before has the UAE witnessed such an unprecedented disruption across every aspect of its economic and social infrastructure as a result of COVID-19. At the same time, never before has the UAE come together in such unity and pride to combat a common cause. Under the wise leadership and guidance of H.H. Sheikh Mohammed Bin Zayed, the UAE has taken some of the most advanced measures on a global scale when it comes to country-wide testing, prevention and preparedness. From drive-through testing centers to state of the art field hospitals, the UAE has made a commitment to its citizens and residents alike that everyone will have access to the best testing and care facilities possible. We feel that a unique wrist-band with a powerful message can enhance the efforts the government's to ensure that the population is abiding by the rules and guidelines that they have set out. A unique wristband with a powerful message can serve as a representation of the population standing united with the government in the fight against COVID-19. Our vision is to continue to encourage social distancing yet support economic growth through the distribution of the wristbands across all testing centers throughout Abu Dhabi. This initiative is similar to the red Special Olympics wristbands that heads of state, footballers and royals wore to show that they stand behind the games and its participants. This initiative has been created and developed by 81 Designs in partnership with SEHA as a tool that will create social awareness in Abu Dhabi. Our ask of you is to support our efforts by promoting these wrist bands across all your communication mediums.
I would like to introduce our new initiative in helping the UAE to become pioneers in producing the first SUSTAINABLE PPE kits in the world, and I believe Abu Dhabi is the perfect place to launch this project. Firstly, Abu Dhabi sets out to champion sustainability in the Middle East as well as on a global scale and will always pursue sustainable development. Unfortunately, with the current pandemic and the immediate need for PPE, sustainability has taken a back seat with preserving human life the top of agendas. However, this new initiative can meet the immediate need to provide PPE with the added bonus of being sustainable. I have teamed up with partners from UK/US who specialise in this and can count internationally renowned brands such as LVMH as their clients; and we are extremely committed to partnering with the UAE as the first country to set up this project. At the moment, the UAE has unprecedented demand for PPE with deficiencies in supply available due to a reliance on importing PPE from other countries. With the help of the UAE governmental bodies, who I feel are the best in supporting local Emirati entrepreneurs, can make a Sustainable PPE supply chain and turn all manufacturing slots into sustainable products for the public/private sectors. The long term aim is to be a supplier of sustainable PPE globally utilising UAE's fantastic ports along with our strategic position between the East and the West; and strengthening our international trade by building more partnerships.
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